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Growing concerns about fake sites, viruses, and identity theft have made consumers reluctant to do business with web sites they don’t know and brands that are not familiar to them. As a result, small businesses struggle to draw traffic to their web sites and to generate the confidence to buy, click, and sign in online. Symantec Safe Site tells web site visitors that the most trusted brand on the internet has verified the site’s identity and that the site has passed the Symantec malware scan.

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